For those who don’t know,“The Fold” refers to the imaginary line created by computer monitors where the website cuts off before a user begins to scroll. To date the term even more, it’s an old term used by newspaper editors to determine what stories readers would first see when they would pick up a copy of the paper.
In the past, this was a usability issue for web designers. Clients wanted to keep everything above “the fold,” which usually resulted in having too much information crammed in a small space jockeying for position to get noticed.
With larger, higher resolution monitors becoming standard on our PCs and the dominance of tablets and smart phones for web browsing taking over, the question I pose is, “Is mobile blurring ‘The Fold’ in web design?” Read the rest of this entry »
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