How to Choose The Elements of Your Marketing Plan – With True IMC in Mind (Plus a Free Tool to Help)
Are you taking a holistic view of integrated marketing planning? Whether you are a chief marketing officer for a major corporation or own a small business, you should periodically step back and look at the big picture. You may be missing opportunities to design integration, efficiency, leverage, and ultimately, power, into your marketing effort.
Think of your marketing effort like a spider’s web. The more points of intersection that exists, the more connected elements there are, the more brand surface area you create, the more effective you will be at connecting and engaging the target. Just as the spider’s web has a beautifully organized and unique master design that is efficient and strong, so should your plan. Read the rest of this entry »
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