Long gone are the days of relying solely on outbound marketing as the only source of a company’s lead generation and means to convert leads into customers. “Inbound marketing,” the art of drawing subject matter qualified prospects to you versus mass outbound marketing to demographically targeted audiences, works most effectively when integrated into your overall marketing strategy. There is no doubt that inbound marketing is an investment, but the return on investment will prove to be much more accountable with less out-of-pocket cost than your typical outbound marketing strategy alone.
While outbound marketing features control and relies on a captive audience in a time sensitive way through media such as television, cold calling and direct mail, inbound marketing allows you to connect with your audience wherever they may be – and over time. They compliment each other, which is why the best marketing strategies include both.
Posted under Brand Marketing, Brand Strategy, Content Marketing, Integrated Marketing, Marketing, Marketing Strategy